Communication – what business depends on

I came across these sound words some days ago and would like to share it with you. Let me know what you think.

‘Your business is your big idea – your vision –  made tangible as products and services, processes and people interacting with other people called customers.

Your success depends on how clear and powerful your vision is – and how well you communicate it.

You need to create the right story and the systems and products to back up the promise you make to your customers.

You have to communicate with and motivate two distinct groups of people.

  • People you want to buy from you – this is called marketing.
  • People who you need to do the work to make the first group happy – this is called  leadership.

But it’s the same story. Integrity leads to trust and trust leads to smooth running operations.

Getting this right means listening. It’s no accident that you have 2 ears and one mouth. That’s the proportion you need to use.’




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